Registration Link: https://ociesmallbusiness.org/events/how-to-price-for-maximum-gain-2/ One of the key decisions that you will make is how to price your products and services. This is key to obtaining a competitive advantage and growing your bottom line. This workshop will cover the following areas: Value Creation, Capture, and SustainmentCost vs PricingWhole vs Online vs RetailValue PropositionPerceived Value (Brand presentation)Price concepts (Sensitivity, Elasticity, Discrimination, Bundling, Structure)Discounts and AllowancesTypes of pricing (Volume, Transactional, Cost plus, Recurring, Line Item, Fixed, Variable, etc.)Price Competition MatrixPrice Quality Quadrant Analysis
Wednesday Aug 11, 2021
12:00 PM - 1:00 PM PDT